The UN General Assembly mandated WHO and the UN regional commissions to plan and host periodic UN Global Road Safety Weeks. Held since 2007, the #Love30 campaign of the 6th UN Global Road Safety Week advocates for Streets for Life by making 30 km/h (20 mph) speed limits the norm for cities worldwide in places where people mix with traffic.

The Week will be the occasion to garner policy commitments at national and local levels to deliver 30 km/h speed limits in urban areas; generate local support for such low speed measures in order to create safe, healthy, green and liveable cities; and officially launch the Decade of Action for Road Safety 2021-2030 and its Global Plan.

The Week will also highlight the links between 30 km/h speed limits and attainment of a number of Sustainable Development Goals, including those on health, education, infrastructure, sustainable cities, climate action and partnerships.